I'm reading that Lionsgate spent this amount on marketing for Blair Witch. Can that number be right? And if it is... ON WHAT? Tv spots and a few billboards? The website is nice but they aren't that expensive. Where did all that money go? And why spend so much on a $5 million movie?
It's normally equal to whatever the production budget was. Somebody dropped the ball at LG. This could have been done much better. And I'm of the opinion that all the early screenings hurt rather than helped. And the trailer was... meh. They showed too much. I liked the first one when it was The Woods. Seemed like no effort was put into the ones after that. Maybe that's just me.